AND THE MOST IMPORTANT QUESTION HERE IS: IS YOUR BUSINESS REALLY PROFITING FROM ALL OPPORTUNITIES?

That is because every time a customer buys something from your shop, new possibilities are created for your business to get known. Regardless of any technology, to understand the behavior of the consumer and to make an effort to satisfy your customer have always been strategic to increase the customer’s satisfaction and sales results.
With the changes of behavior in the context of digital transformation, this is still true, of course, but the scenario is more competitive. And retail’s good practices and strategies become even more important with new ways and possibilities showing up.

And we are not talking about only the moment of purchasing itself. With an efficient data management, your retail business can improve a lot some essential aspects for competitivity and success:

• By adding more value for the customer
• By having a more efficient operational performance
• By designing the best strategies

Get to know more about the usage of data in the retail sector, understand how digital transformation may be a part of your reality and see now how the right technology may revolutionize your results.

Every retail businessman knows: the client is fundamental for success.

Good practices that lead to success in retail business involve knowing your clients to better manage and plan, and, especially to serve and go beyond their expectations.

Due to this, whenever possible, offer more value to them, by means of relationship, offers and benefits, as this will reflect in more results such as loyalty and sales. In an environment in which competition for the consumer’s attention is always fierce, it is possible to make a difference.

And this happens when we enhance the clients’ experience with our business.

Everyone likes to be surprised positively – especially your customer. And in order to go beyond offering products and quality service, or good price, it is necessary to create experiences that reinforce the perception they have of your shop; that will strengthen the customer-shop relationship, by stimulating continuity and attendance; and that will leverage new sales.

The value of proximity

The point here is relationship. Nowadays, it is possible to have a closer and deeper relationship with your client far beyond your shop, by informing, interacting and keeping your brand present in a relevant and closer way to them.
For this to happen, it is important to count on tools that will work with the information you have and enable this interaction in tune with the behavior of the client.

The value of benefits

To offer benefits is a way of feeding a positive perception of your business, contributing towards increased customer loyalty. Be it in the form of offers, loyalty programs or other approaches, value benefits for your public have a significant impact on dynamizing your business.
To plan the best actions in this direction, it is fundamental to have a knowledge of what is more relevant for the consumer, in synergy with the commercial strategies of your business.

The value of personalization

With the evolution of technology, the consumer has at hand different ways of buying and interacting – and in this scenario information is a very important asset of the business. The power of data enables a much deeper knowledge of the client. And this is strategic: it allows for the development and execution of offer actions, promotion and communication thought for each client, delivering really personalized experiences, combined with the use of different communication channels. Research proves that results are multiplied throughout time. :

• Clients respond positively to personalization: they tend to buy in larger quantities, with bigger average tickets and to recommend your brand to others.
• Privacy is important, especially in personal payment data. But the consumer shows to be more willing to share more information with brands that they trust – especially if they realize that this creates benefits, such as suitable offers and more simplified purchase processes.
• Many businesses are still at initial stages when it comes to offering personalized experiences to their clients. That is: the ones who get ahead in this direction are naturally at an advantage.

The challenge for personalization lies mainly in the issue of data: capture, centralization, management and analysis must work well- they are the raw material of personalized actions.

As we have seen, to turn data intelligence into a concrete differential in your business demands organizational and infrastructure efforts. These efforts may represent important challenges, especially for small and medium-sized retail businesses. See some of them:

• The financial investment in technology and structure
• The integration with business routines
• The eventual necessity for different tools to capture, store and organize data and to have precise and really useful analyses from them.
• The complexity of the factors involved: information, channels of communication and relationship, commercial strategies, business management