{"id":6451,"date":"2021-01-12T14:51:20","date_gmt":"2021-01-12T17:51:20","guid":{"rendered":"https:\/\/tatic.net\/?page_id=6451"},"modified":"2021-01-12T14:54:16","modified_gmt":"2021-01-12T17:54:16","slug":"7-grandes-desafios-do-machine-learning","status":"publish","type":"page","link":"https:\/\/tatic.net\/es\/7-grandes-desafios-do-machine-learning\/","title":{"rendered":"7 grandes desafios do Machine Learning"},"content":{"rendered":"<p><div id=\"fusion-scroll-section-1\" class=\"fusion-scroll-section\" data-section=\"1\" ><div class=\"fusion-scroll-section-element active\" data-section=\"1\" data-element=\"1\" style=\"transition-duration:450ms;&quot;\" ><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-parallax-none nonhundred-percent-fullwidth hundred-percent-height hundred-percent-height-center-content hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image: url(&quot;https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/machine-learning-bg_escuro-1.jpeg&quot;);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-fullwidth-center-content\"><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 100px 0px 100px 0px;\"><style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.70;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"reading-box\" style=\"background-color:rgba(255,255,255,0);border-width:1px;border-color:rgba(255,255,255,0);border-style:solid;\"><h2><span style=\"color: #ffffff;\">7 grandes desafios do Machine Learning para o seu neg\u00f3cio<\/span><\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<h4><span style=\"color: #ffffff;\">Seus modelos preditivos usando machine learning prev\u00eaem resultados \u00f3bvios?<\/span><br \/>\n<span style=\"color: #ffffff;\">Os resultados dos modelos preditivos n\u00e3o se transformam em decis\u00f5es e a\u00e7\u00f5es concretas na empresa?<\/span><br \/>\n<span style=\"color: #ffffff;\">N\u00e3o consegue trabalhar com dados impactados pelas mudan\u00e7as de comportamento no contexto da COVID-19?<\/span><\/h4>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><nav id=\"fusion-scroll-section-nav-1\" class=\"fusion-scroll-section-nav scroll-navigation-right\" data-section=\"1\" ><ul><li><a href=\"#fusion-scroll-section-element-1-1\" class=\"fusion-scroll-section-link\" data-name=\"\" data-element=\"1\"><span class=\"fusion-scroll-section-link-bullet\"><\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"font-size:45px;margin-top:0px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;font-size:1em;\"><span style=\"color: #4ad575;\"><b>Estas son situaciones problem\u00e1ticas para los responsables de la toma de decisiones y los cient\u00edficos de datos, y muestran lo dif\u00edcil que es aplicar correctamente el aprendizaje autom\u00e1tico a su empresa.<\/b><\/span><\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>La buena noticia es que es posible <strong>prevenir y evitar<\/strong> estos escenarios. <strong>\u00bfC\u00f3mo?<\/strong><br \/>\nResolver los distintos retos que implican la implementaci\u00f3n de un proyecto de Analytics avanzado.<br \/>\nEl potencial para aplicar el aprendizaje autom\u00e1tico en los negocios es muy grande. Es la base de los procesos de Analytics, que proporcionar\u00e1n informaci\u00f3n valiosa para la toma de decisiones y la mejora de la estrategia.<\/p>\n<p><strong>\u00a1Aprenda m\u00e1s sobre Machine Learning, conozca los principales desaf\u00edos de su implementaci\u00f3n y comprenda ahora c\u00f3mo superarlos!<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-last\" style=\"width:20%;width:calc(20% - ( ( 4% ) * 0.2 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><h2><span style=\"color: #4ad575;\"><strong>\u00bfQu\u00e9 es el aprendizaje autom\u00e1tico?<\/strong><\/span><\/h2>\n<p>El aprendizaje autom\u00e1tico es una rama de la inteligencia artificial que permite <strong>que las m\u00e1quinas aprendan<\/strong>.<\/p>\n<p>Con t\u00e9cnicas como \u00e1rboles de decisi\u00f3n, modelos de regresi\u00f3n y clasificaci\u00f3n, generaci\u00f3n de clusters y redes neuronales, entre otras, el Machine Learning permite <strong>generar conocimiento<\/strong> a partir de experiencias y datos.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><h3><span style=\"color: #4ad575;\"><strong>\u00bfHasta d\u00f3nde puede llegar con la anal\u00edtica avanzada?<\/strong><\/span><\/h3>\n<p>Al ejecutar un proyecto de an\u00e1lisis avanzado, la empresa tiene:<\/p>\n<p><strong>Datos de diferentes fuentes para trabajar<\/strong>, que formar\u00e1n parte del conjunto de datos comerciales con otros elementos.<\/p>\n<p><strong>Machine Learning en acci\u00f3n<\/strong>, habilitando la tecnolog\u00eda utilizada para analizar estos datos y \u00abentrenarlos\u00bb para hacerlo cada vez mejor<\/p>\n<p>Entregas: <strong>conocimientos, informaci\u00f3n y nuevos datos<\/strong> que respaldar\u00e1n la toma de decisiones, la implementaci\u00f3n de acciones y la medici\u00f3n de los resultados comerciales.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:5%;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-image: url(&#039;https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/fluxo_machine.png&#039;);background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\" data-bg-url=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/fluxo_machine.png\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_2_3 2_3 fusion-two-third\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% + 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\"><h4>Para que todo esto suceda son necesarias etapas de planificaci\u00f3n y ejecuci\u00f3n, conocimiento especializado y atenci\u00f3n a los obst\u00e1culos y desaf\u00edos que se deben prevenir y controlar.<\/h4>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\"><h3><span style=\"color: #4ad575;\">\u00bfC\u00f3mo obtener resultados con Machine Learning?<\/span><\/h3>\n<p>Incluso con esfuerzo e inversi\u00f3n, los resultados de un proyecto de an\u00e1lisis avanzado son confusos o est\u00e1n por debajo de las expectativas; no conectan con los problemas reales y manejables de la empresa, ni ayudan a resolverlos. Vea lo que es esencial para alinear un proyecto de aprendizaje autom\u00e1tico con el negocio:<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-6\"><h4>Ajustar las expectativas entre gerentes y analistas de datos<\/h4>\n<p>El directivo espera obtener conocimientos que le ayuden a decidir: qu\u00e9 acciones debe realizar y cu\u00e1les ser\u00e1n los efectos que obtendr\u00e1. Por otro lado, el enfoque del analista de datos es encontrar las variables y sus pesos que se identifican con los problemas predichos. Estos dos mundos deben estar en sinton\u00eda para que el proyecto realmente logre resultados.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><h4>Utilice un enfoque integral que comprenda el negocio<\/h4>\n<p>M\u00e1s que cumplir los objetivos comerciales, es necesario identificar la metodolog\u00eda espec\u00edfica de cada negocio. Solo as\u00ed es posible cubrir completamente la realidad de la empresa, construir los componentes anal\u00edticos m\u00e1s adecuados, cubrir los casos de uso necesarios (y detectar otros) y definir las formas de medir los resultados ideales.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><h4>Elija t\u00e9cnicas para garantizar la aplicabilidad y la medici\u00f3n<\/h4>\n<p>Dos errores t\u00e9cnicos frecuentes se refieren a los entregables del proyecto y la viabilidad de las m\u00e9tricas. \u00a1El aprendizaje autom\u00e1tico por s\u00ed solo no genera entregas que apunten a acciones directas! El proyecto debe generar conocimientos que la empresa pueda utilizar: las cifras y las estad\u00edsticas deben convertirse en recomendaciones pr\u00e1cticas. Adem\u00e1s, es fundamental poder medir con precisi\u00f3n cada acci\u00f3n y sus factores, para entender su impacto.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"center top\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.3\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/05\/tatic-ebook-machine-learning-covid19-site-2000x1200-1.jpg\" data-bg-repeat=\"false\" data-bg-color=\"#3a4149\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-parallax-up hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: #3a4149;background-image: url(&quot;https:\/\/tatic.net\/wp-content\/uploads\/2020\/05\/tatic-ebook-machine-learning-covid19-site-2000x1200-1.jpg&quot;);background-position: center top;background-repeat: no-repeat;padding-top:5%;padding-right:0px;padding-bottom:5%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first fusion-animated\" style=\"width:50%;width:calc(50% - ( ( 0px ) * 0.5 ) );margin-right: 0px;margin-top:15px;margin-bottom:15px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationOffset=\"100%\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:5px;margin-bottom:10px;width:100%;max-width:60%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#d0232e;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-last\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 30px;\"><div class=\"fusion-text fusion-text-9\"><h4><span style=\"color: #ffffff;\">TATIC ALICE<\/span><\/h4>\n<\/div><div class=\"fusion-text fusion-text-10\"><h2 style=\"font-size: 60px; line-height: 0.95em; margin-top: 0.24em; margin-bottom: 10px;\"><span style=\"color: #ffffff;\">ANALYTICS EM TEMPOS DE COVID-19<\/span><\/h2>\n<h3 style=\"font-size: 25px; line-height: 0.95em; margin-top: 0.24em; margin-bottom: 10px;\"><span style=\"color: #ffffff;\">A pandemia transformou comportamentos. Saiba o que \u00e9 preciso fazer para trabalhar com dados afetados por um cen\u00e1rio at\u00edpico.<\/span><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last fusion-animated\" style=\"width:50%;width:calc(50% - ( ( 0px ) * 0.5 ) );margin-top:0px;margin-bottom:0px;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationOffset=\"100%\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 30px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 0px ) * 0.33333333333333 ) );margin-right: 0px;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-last fusion-column-inner-bg-wrapper fusion-column-liftup-border\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 0px ) * 0.66666666666667 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"padding: 10% 10% 10% 6%;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-button-wrapper\"><style type=\"text\/css\">.fusion-button.button-1 .fusion-button-text, .fusion-button.button-1 i {color:#ffffff;}.fusion-button.button-1 .fusion-button-icon-divider{border-color:#ffffff;}.fusion-button.button-1:hover .fusion-button-text, .fusion-button.button-1:hover i,.fusion-button.button-1:focus .fusion-button-text, .fusion-button.button-1:focus i,.fusion-button.button-1:active .fusion-button-text, .fusion-button.button-1:active{color:#ffffff;}.fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:active .fusion-button-icon-divider{border-color:#ffffff;}.fusion-button.button-1:hover, .fusion-button.button-1:focus, .fusion-button.button-1:active{border-color:#ffffff;}.fusion-button.button-1 {border-color:#ffffff;border-radius:2px;}.fusion-button.button-1{background: rgba(74,213,117,0);}.fusion-button.button-1:hover,.button-1:focus,.fusion-button.button-1:active{background: rgba(85,227,129,0);}<\/style><a class=\"fusion-button button-flat button-xlarge button-custom button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#\"><span class=\"fusion-button-text\">LEA EN EL BLOG<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><span class=\"fusion-column-inner-bg hover-type-liftup\"><a href=\"https:\/\/tatic.net\/blog\/como-mudancas-nos-habitos-devido-a-covid-19-podem-afetar-o-machine-learning\/\"><span class=\"fusion-column-inner-bg-image\" style=\"background-color:#d0232e;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"><\/span><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-6 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-6 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-6 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #009cad;}.fusion-fullwidth.fusion-builder-row-6 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-6 .fusion-filters .fusion-filter.fusion-active a {border-color: #009cad;}.fusion-fullwidth.fusion-builder-row-6 .pagination .current {border-color: #009cad; background-color: #009cad;}.fusion-fullwidth.fusion-builder-row-6 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-6 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-6 .fusion-popover, .fusion-fullwidth.fusion-builder-row-6 .tooltip-shortcode {color: #009cad;}#wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a:before {color: #009cad;}#wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-widget-area .widget_nav_menu .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-widget-area .widget_nav_menu .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-widget-area .widget_nav_menu .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-widget-area .widget_nav_menu .current_page_item > a:before {color: #009cad;}#wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-vertical-menu-widget .menu li.current_page_item > a { border-right-color:#009cad;border-left-color:#009cad;}#wrapper .fusion-fullwidth.fusion-builder-row-6 .fusion-widget-area .tagcloud a:hover { color: #fff; background-color: #009cad;border-color: #009cad;}#main .fusion-fullwidth.fusion-builder-row-6 .post .blog-shortcode-post-title a:hover {color: #009cad;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-11\"><h3><span style=\"color: #4ad575;\">\u00bfCu\u00e1les son los 7 desaf\u00edos principales en la implementaci\u00f3n del aprendizaje autom\u00e1tico?<\/span><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 10px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"width:100%;max-width:400px;\"><img width=\"500\" height=\"300\" title=\"7desafios-numeros-light-01\" src=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-01.png\" class=\"img-responsive wp-image-5413\" srcset=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-01-200x120.png 200w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-01-400x240.png 400w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-01.png 500w\" sizes=\"(max-width: 1000px) 100vw, 500px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-12\"><h4>\u00bfSe pueden aplicar realmente los entregables?<\/h4>\n<p>\u00bfHasta qu\u00e9 punto es realmente posible convertir los an\u00e1lisis en acciones que resuelvan problemas?<\/p>\n<p>La aplicabilidad de los entregables de un modelo predictivo est\u00e1 vinculada a c\u00f3mo se construye y evoluciona. El cuidado en el inicio marca la diferencia para alinear los modelos y an\u00e1lisis a la realidad de cada empresa.<\/p>\n<p>Y m\u00e1s: con las entregas aplicables, y la empresa tambi\u00e9n debe estar preparada para realizar los movimientos necesarios. No tiene sentido tener an\u00e1lisis precisos a mano: \u00a1por s\u00ed solos no promover\u00e1n cambios!<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"width:100%;max-width:400px;\"><img width=\"501\" height=\"300\" title=\"7desafios-numeros-light-02\" src=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-02.png\" class=\"img-responsive wp-image-5416\" srcset=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-02-200x120.png 200w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-02-400x240.png 400w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-02.png 501w\" sizes=\"(max-width: 1000px) 100vw, 501px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-13\"><h4>\u00bfLos an\u00e1lisis responden sobre los principales problemas \u00abconocidos\u00bb por la empresa?<\/h4>\n<p>\u00bfHasta qu\u00e9 punto es realmente posible convertir los an\u00e1lisis en acciones que resuelvan problemas?<\/p>\n<p>A partir de los datos, el proceso anal\u00edtico debe poder probar (\u00a1o negar!) Las creencias de la organizaci\u00f3n sobre los hechos empresariales, para generar un an\u00e1lisis que se convierta en nuevo conocimiento. \u00a1El modelado predictivo no funciona con suposiciones!<\/p>\n<p>Y las empresas deben estar preparadas para enfrentarse a la forma en que ven sus problemas. El an\u00e1lisis fundamentado ampl\u00eda, y a menudo transforma, la percepci\u00f3n de los gerentes y tomadores de decisiones, poniendo los elementos en primer plano y definiendo el impacto real de los factores en los resultados comerciales.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\" style=\"width:100%;max-width:400px;\"><img width=\"501\" height=\"300\" title=\"7desafios-numeros-light-03\" src=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-03.png\" class=\"img-responsive wp-image-5422\" srcset=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-03-200x120.png 200w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-03-400x240.png 400w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-03.png 501w\" sizes=\"(max-width: 1000px) 100vw, 501px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-14\"><h4>\u00bfSon los problemas estructurales o c\u00edclicos?<\/h4>\n<p>\u00bfHasta qu\u00e9 punto es realmente posible convertir los an\u00e1lisis en acciones que resuelvan problemas?<\/p>\n<p>Identificar con precisi\u00f3n la naturaleza de las situaciones comerciales comprobadas con hechos y datos es crucial para la calidad del an\u00e1lisis en s\u00ed, \u00a1y tambi\u00e9n para la efectividad de las acciones resultantes de ellos!<\/p>\n<p>Es de gran valor comprobar si los problemas tratados con los modelos de Machine Learning son nuevos, antiguos, espor\u00e1dicos, end\u00e9micos, tienen una frecuencia definida y si afectan o no a los principales indicadores del negocio.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\" style=\"width:100%;max-width:400px;\"><img width=\"501\" height=\"300\" title=\"7desafios-numeros-light-04\" src=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-04.png\" class=\"img-responsive wp-image-5424\" srcset=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-04-200x120.png 200w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-04-400x240.png 400w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-04.png 501w\" sizes=\"(max-width: 1000px) 100vw, 501px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-15\"><h4>\u00bfLa situaci\u00f3n empresarial es \u00abexclusiva\u00bb de la empresa?<\/h4>\n<p>Este es el momento de no mirar \u201csolo al ombligo mismo\u201d: \u00bfEl tema de negocio trabajado solo ocurre en la empresa objetivo para el desarrollo del modelo? \u00bfO se repite en otros?<\/p>\n<p>Lidiar con un \u00abproblema propio\u00bb o tratar con un \u00abproblema cr\u00f3nico\u00bb son situaciones que pueden requerir caminos muy diferentes. Y un factor importante: \u00a1el profundo conocimiento del mercado incorporado a su proyecto tiene un impacto decisivo en el alcance y la calidad de los modelos predictivos desarrollados!<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\" style=\"width:100%;max-width:400px;\"><img width=\"500\" height=\"301\" title=\"7desafios-numeros-light-05\" src=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-05.png\" class=\"img-responsive wp-image-5426\" srcset=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-05-200x120.png 200w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-05-400x241.png 400w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-05.png 500w\" sizes=\"(max-width: 1000px) 100vw, 500px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-16\"><h4>\u00bfLos resultados de los modelos predictivos se alinean con el comercial y la estrategia?<\/h4>\n<p>Los resultados de los modelos predictivos no deber\u00edan requerir que la empresa cree estrategias comerciales \u201cdesde cero\u201d. Cuando esto sucede, existe un gran riesgo de que se convierta en una teor\u00eda, o en proyectos t\u00e9cnicamente bien desarrollados pero que no tienen ning\u00fan efecto en el negocio debido a su imposibilidad de implementaci\u00f3n.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\" style=\"width:100%;max-width:400px;\"><img width=\"501\" height=\"301\" title=\"7desafios-numeros-light-06\" src=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-06.png\" class=\"img-responsive wp-image-5428\" srcset=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-06-200x120.png 200w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-06-400x240.png 400w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-06.png 501w\" sizes=\"(max-width: 1000px) 100vw, 501px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-17\"><h4>\u00bfSabe la empresa qu\u00e9 la acerca o aleja de sus objetivos?<\/h4>\n<p>Los entregables de Machine Learning deben ir m\u00e1s all\u00e1 del aprendizaje para evitar una situaci\u00f3n no deseada, por ejemplo, el abandono de clientes y el aumento de quejas. Deben complementarse con datos derivados del proceso anal\u00edtico para informar a la empresa si las acciones tomadas en cada situaci\u00f3n est\u00e1n siendo efectivas.<\/p>\n<p>Es lo principal: es fundamental incorporar factores relacionados no solo con acciones correctivas o preventivas, \u00a1sino tambi\u00e9n aquellos relacionados con acciones que impulsan el negocio hacia sus objetivos comerciales!<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\" style=\"width:100%;max-width:400px;\"><img width=\"501\" height=\"301\" title=\"7desafios-numeros-light-07\" src=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-07.png\" class=\"img-responsive wp-image-5430\" srcset=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-07-200x120.png 200w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-07-400x240.png 400w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/7desafios-numeros-light-07.png 501w\" sizes=\"(max-width: 1000px) 100vw, 501px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-18\"><h4>\u00bfLos datos son completos y de calidad para generar valor para el an\u00e1lisis?<\/h4>\n<p>Aqu\u00ed hablamos del proceso de Generaci\u00f3n de Conocimiento con Machine Learning. Adem\u00e1s de que la empresa disponga de datos de calidad, es fundamental desarrollar un perfil adecuado de los datos, para poder trabajar tambi\u00e9n con situaciones at\u00edpicas.<\/p>\n<p>A partir de ah\u00ed, es posible seleccionar la t\u00e9cnica de modelado que mejor se adapte al problema y los datos disponibles, incluida la prueba de diferentes algoritmos para encontrar el que tenga el mejor nivel predictivo.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #f4f4f4;background-position: left top;background-repeat: no-repeat;padding-top:10px;padding-right:0px;padding-bottom:10px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first fusion-no-small-visibility fusion-no-medium-visibility\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 0px + 3% + 0px ) * 0.16666666666667 ) );margin-right: 0px;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 0px + 3% + 0px ) * 0.33333333333333 ) );margin-right: 3%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-19\"><h3 style=\"text-align: center;\"><span style=\"color: #4ad575;\">\u00bfNecesitas apoyo para superar los desaf\u00edos?<\/span><\/h3>\n<h4 style=\"text-align: center;\">Podemos ayudar.<\/h4>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 0px + 3% + 0px ) * 0.33333333333333 ) );margin-right: 0px;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-20\"><div id=\"cta-me-ligue-machine-learning-dd72e6ca1faf04cdfcf5\" class=\"form-es\" role=\"main\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><br \/>\n<script type=\"text\/javascript\"> new RDStationForms('cta-me-ligue-machine-learning-dd72e6ca1faf04cdfcf5', 'UA-146432320-1').createForm();<\/script><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last fusion-no-small-visibility fusion-no-medium-visibility\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 0px + 3% + 0px ) * 0.16666666666667 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-15 fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: #3a4149;background-image: url(&quot;https:\/\/tatic.net\/wp-content\/uploads\/2019\/10\/case-claro-colombia.jpg&quot;);background-position: center top;background-repeat: no-repeat;padding-top:7%;padding-right:0px;padding-bottom:7%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first fusion-animated\" style=\"width:50%;width:calc(50% - ( ( 0px ) * 0.5 ) );margin-right: 0px;margin-top:15px;margin-bottom:15px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationOffset=\"100%\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:5px;margin-bottom:10px;width:100%;max-width:60%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#009cad;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-last\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 30px;\"><div class=\"fusion-text fusion-text-21\"><h4><span style=\"color: #ffffff;\">MACHINE LEARNING<\/span><\/h4>\n<\/div><div class=\"fusion-text fusion-text-22\"><h2 style=\"font-size: 60px; line-height: 0.85em; margin-top: 0.24em; margin-bottom: 10px;\"><span style=\"color: #ffffff;\">Entenda melhor as quest\u00f5es t\u00e9cnicas!<\/span><\/h2>\n<h3 style=\"font-size: 25px; line-height: 0.85em; margin-top: 0.24em; margin-bottom: 10px;\"><span style=\"color: #ffffff;\">O Blog Tatic tem um artigo supercompleto sobre a implanta\u00e7\u00e3o do Machine Learning<\/span><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last fusion-animated\" style=\"width:50%;width:calc(50% - ( ( 0px ) * 0.5 ) );margin-top:0px;margin-bottom:0px;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationOffset=\"100%\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 30px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 0px ) * 0.33333333333333 ) );margin-right: 0px;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-last fusion-column-inner-bg-wrapper fusion-column-liftup-border\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 0px ) * 0.66666666666667 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"padding: 10% 10% 10% 6%;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-button-wrapper\"><style type=\"text\/css\">.fusion-button.button-2 .fusion-button-text, .fusion-button.button-2 i {color:#ffffff;}.fusion-button.button-2 .fusion-button-icon-divider{border-color:#ffffff;}.fusion-button.button-2:hover .fusion-button-text, .fusion-button.button-2:hover i,.fusion-button.button-2:focus .fusion-button-text, .fusion-button.button-2:focus i,.fusion-button.button-2:active .fusion-button-text, .fusion-button.button-2:active{color:#ffffff;}.fusion-button.button-2:hover .fusion-button-icon-divider, .fusion-button.button-2:hover .fusion-button-icon-divider, .fusion-button.button-2:active .fusion-button-icon-divider{border-color:#ffffff;}.fusion-button.button-2:hover, .fusion-button.button-2:focus, .fusion-button.button-2:active{border-color:#ffffff;}.fusion-button.button-2 {border-color:#ffffff;border-radius:2px;}.fusion-button.button-2{background: rgba(74,213,117,0);}.fusion-button.button-2:hover,.button-2:focus,.fusion-button.button-2:active{background: rgba(85,227,129,0);}<\/style><a class=\"fusion-button button-flat button-xlarge button-custom button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#\"><span class=\"fusion-button-text\">LEA EN EL BLOG<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><span class=\"fusion-column-inner-bg hover-type-liftup\"><a href=\"https:\/\/tatic.net\/blog\/machine-learning-como-implementar-no-seu-negocio\/\"><span class=\"fusion-column-inner-bg-image\" style=\"background-color:#009cad;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"><\/span><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-15 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-15 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-15 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #009cad;}.fusion-fullwidth.fusion-builder-row-15 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-15 .fusion-filters .fusion-filter.fusion-active a {border-color: #009cad;}.fusion-fullwidth.fusion-builder-row-15 .pagination .current {border-color: #009cad; background-color: #009cad;}.fusion-fullwidth.fusion-builder-row-15 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-15 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-15 .fusion-popover, .fusion-fullwidth.fusion-builder-row-15 .tooltip-shortcode {color: #009cad;}#wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a:before {color: #009cad;}#wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-widget-area .widget_nav_menu .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-widget-area .widget_nav_menu .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-widget-area .widget_nav_menu .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-widget-area .widget_nav_menu .current_page_item > a:before {color: #009cad;}#wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-vertical-menu-widget .menu li.current_page_item > a { border-right-color:#009cad;border-left-color:#009cad;}#wrapper .fusion-fullwidth.fusion-builder-row-15 .fusion-widget-area .tagcloud a:hover { color: #fff; background-color: #009cad;border-color: #009cad;}#main .fusion-fullwidth.fusion-builder-row-15 .post .blog-shortcode-post-title a:hover {color: #009cad;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-16 fusion-parallax-fixed nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #002537;background-image: url(&quot;https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/machine-learning-bg_escuro-1.jpeg&quot;);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-attachment:fixed;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-23\"><h4><span style=\"color: #ffffff;\">Como superar os desafios?<\/span><\/h4>\n<h3><span style=\"color: #ffffff;\">Metodologia \u00e9 a resposta.<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Uma abordagem metodol\u00f3gica realmente eficaz em um projeto de Analytics avan\u00e7ado faz toda a diferen\u00e7a para controlar e superar as dificuldades. Entenda o processo para constru\u00e7\u00e3o do modelo preditivo:<\/span><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-8 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-1 content-boxes-icon-on-top content-left\" data-animationOffset=\"100%\" style=\"margin-top:0px;margin-bottom:60px;\"><style type=\"text\/css\">.fusion-content-boxes-1 .heading .content-box-heading {color:#ffffff;}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,\n\t\t\t\t\t.fusion-content-boxes-1 .heading .heading-link:hover .content-box-heading {\n\t\t\t\t\t\tcolor: #3a4149;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {\n\t\t\t\t\t\tcolor: #3a4149 !important;\n\t\t\t\t\t}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #55e381;color: #ffffff;}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span {\n\t\t\t\t\t\tbackground-color: #3a4149 !important;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon > span {\n\t\t\t\t\t\tborder-color: #3a4149 !important;\n\t\t\t\t\t}<\/style><div class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img src=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/icone-1-passo.png\" width=\"100\" height=\"100\" alt=\"Identifica\u00e7\u00e3o de situa\u00e7\u00f5es de neg\u00f3cio\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#ffffff;\">\n<h4><span style=\"color: #ffffff;\">Identifica\u00e7\u00e3o de situa\u00e7\u00f5es de neg\u00f3cio e convers\u00e3o delas em uma hip\u00f3tese<\/span><\/h4>\n<p>Conocer los hechos y los problemas, e identificar los factores relacionados con ellos, y luego ubicar las situaciones comerciales en contextos que puedan analizarse: tal hecho en tal escenario conduce a la situaci\u00f3n X &#8230; Entonces tenemos las variables \u00bb de la situaci\u00f3n: los datos tal como son y est\u00e1n relacionados con el tema a abordar<\/div><\/div><\/div><style type=\"text\/css\">\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {\n\t\t\t\t\t\t\tbackground-color: #3a4149 !important;\n\t\t\t\t\t\t\tborder-color: #3a4149 !important;\n\t\t\t\t\t\t}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-9 fusion_builder_column_inner_1_3 1_3 fusion-one-third\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-2 content-boxes-icon-on-top content-left\" data-animationOffset=\"100%\" style=\"margin-top:0px;margin-bottom:60px;\"><style type=\"text\/css\">.fusion-content-boxes-2 .heading .content-box-heading {color:#ffffff;}\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover:after,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover:before,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,\n\t\t\t\t\t.fusion-content-boxes-2 .heading .heading-link:hover .content-box-heading {\n\t\t\t\t\t\tcolor: #3a4149;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {\n\t\t\t\t\t\tcolor: #3a4149 !important;\n\t\t\t\t\t}.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #55e381;color: #ffffff;}.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;}\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span {\n\t\t\t\t\t\tbackground-color: #3a4149 !important;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .icon > span {\n\t\t\t\t\t\tborder-color: #3a4149 !important;\n\t\t\t\t\t}<\/style><div class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img src=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/icone-2-passo.png\" width=\"100\" height=\"101\" alt=\"Convers\u00e3o de situa\u00e7\u00e3o de neg\u00f3cio em uma hip\u00f3tese\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#ffffff;\">\n<h4><span style=\"color: #ffffff;\">Valida\u00e7\u00e3o da hip\u00f3tese e de seus fatores<\/span><\/h4>\n<p>Calcule las variables derivadas y el punto de inflexi\u00f3n, validando (\u00a1o no!) La hip\u00f3tesis con todas las combinaciones de factores involucrados.<\/p>\n<p>Los resultados generan <strong>nuevas variables<\/strong>, previamente desapercibidas. Tambi\u00e9n le permiten segmentar a los clientes de la empresa con situaciones comunes e identificar las fuerzas que impactan el equilibrio y el cambio en la situaci\u00f3n X.<\/div><\/div><\/div><style type=\"text\/css\">\n\t\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {\n\t\t\t\t\t\t\tbackground-color: #3a4149 !important;\n\t\t\t\t\t\t\tborder-color: #3a4149 !important;\n\t\t\t\t\t\t}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-10 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-3 content-boxes-icon-on-top content-left\" data-animationOffset=\"100%\" style=\"margin-top:0px;margin-bottom:60px;\"><style type=\"text\/css\">.fusion-content-boxes-3 .heading .content-box-heading {color:#ffffff;}\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .fusion-read-more:hover:after,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .fusion-read-more:hover:before,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .fusion-read-more:hover,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,\n\t\t\t\t\t.fusion-content-boxes-3 .heading .heading-link:hover .content-box-heading {\n\t\t\t\t\t\tcolor: #3a4149;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {\n\t\t\t\t\t\tcolor: #3a4149 !important;\n\t\t\t\t\t}.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #55e381;color: #ffffff;}.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;}\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span {\n\t\t\t\t\t\tbackground-color: #3a4149 !important;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .icon > span {\n\t\t\t\t\t\tborder-color: #3a4149 !important;\n\t\t\t\t\t}<\/style><div class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img src=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/icone-3-passo.png\" width=\"100\" height=\"101\" alt=\"\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#ffffff;\">\n<h4><span style=\"color: #ffffff;\">Gerar as tabelas de controle<\/span><\/h4>\n<p><strong><span style=\"color: #ffffff;\">RESOLVE: DESAFIOS 2,3 e 6<\/span><\/strong><\/p>\n<p>Aqu\u00ed est\u00e1 claro si los entregables del proyecto realmente responden a problemas conocidos y si los problemas son estructurales o c\u00edclicos. Tambi\u00e9n se identifican situaciones de negocio que acercan o alejan a la empresa de sus objetivos.<\/div><\/div><\/div><style type=\"text\/css\">\n\t\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {\n\t\t\t\t\t\t\tbackground-color: #3a4149 !important;\n\t\t\t\t\t\t\tborder-color: #3a4149 !important;\n\t\t\t\t\t\t}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-11 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:-5%;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-4 content-boxes-icon-on-top content-left\" data-animationOffset=\"100%\" style=\"margin-top:0px;margin-bottom:60px;\"><style type=\"text\/css\">.fusion-content-boxes-4 .heading .content-box-heading {color:#ffffff;}\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .fusion-read-more:hover:after,\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .fusion-read-more:hover:before,\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .fusion-read-more:hover,\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,\n\t\t\t\t\t.fusion-content-boxes-4 .heading .heading-link:hover .content-box-heading {\n\t\t\t\t\t\tcolor: #3a4149;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {\n\t\t\t\t\t\tcolor: #3a4149 !important;\n\t\t\t\t\t}.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #55e381;color: #ffffff;}.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;}\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span {\n\t\t\t\t\t\tbackground-color: #3a4149 !important;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .heading .icon > span {\n\t\t\t\t\t\tborder-color: #3a4149 !important;\n\t\t\t\t\t}<\/style><div class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img src=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/icone-4-passo.png\" width=\"100\" height=\"101\" alt=\"\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#ffffff;\">\n<h4><span style=\"color: #ffffff;\">Incluir os resultados das hip\u00f3teses como vari\u00e1veis<\/span><\/h4>\n<p><strong>RESUELVE: RETOS 1 y 5<\/strong><\/p>\n<p>Vaya m\u00e1s all\u00e1 de las variables \u00abcrudas\u00bb iniciales: las variables derivadas tambi\u00e9n entran en el aprendizaje autom\u00e1tico.<br \/>\nEste paso acerca el proceso a la realidad empresarial. Por tanto, permite verificar si la empresa es capaz de convertir las entregas del modelo predictivo en acciones, y si existe alineaci\u00f3n comercial y estrat\u00e9gica con los an\u00e1lisis predictivos.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">\n\t\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {\n\t\t\t\t\t\t\tbackground-color: #3a4149 !important;\n\t\t\t\t\t\t\tborder-color: #3a4149 !important;\n\t\t\t\t\t\t}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-12 fusion_builder_column_inner_1_3 1_3 fusion-one-third\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:-5%;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-5 content-boxes-icon-on-top content-left\" data-animationOffset=\"100%\" style=\"margin-top:0px;margin-bottom:60px;\"><style type=\"text\/css\">.fusion-content-boxes-5 .heading .content-box-heading {color:#ffffff;}\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .fusion-read-more:hover:after,\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .fusion-read-more:hover:before,\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .fusion-read-more:hover,\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,\n\t\t\t\t\t.fusion-content-boxes-5 .heading .heading-link:hover .content-box-heading {\n\t\t\t\t\t\tcolor: #3a4149;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {\n\t\t\t\t\t\tcolor: #3a4149 !important;\n\t\t\t\t\t}.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #55e381;color: #ffffff;}.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;}\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span {\n\t\t\t\t\t\tbackground-color: #3a4149 !important;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .heading .icon > span {\n\t\t\t\t\t\tborder-color: #3a4149 !important;\n\t\t\t\t\t}<\/style><div class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img src=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/icone-2-passo.png\" width=\"100\" height=\"101\" alt=\"Convers\u00e3o de situa\u00e7\u00e3o de neg\u00f3cio em uma hip\u00f3tese\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#ffffff;\">\n<h4><span style=\"color: #ffffff;\">Incorporar hip\u00f3teses j\u00e1 testadas na ind\u00fastria<\/span><\/h4>\n<p><strong>RESUELVE: DESAF\u00cdO 4<\/strong><\/p>\n<p>Aplicar el conocimiento que ya existe sobre comportamientos, situaciones de negocio, impactos hist\u00f3ricos, etc., para mejorar el modelo.<br \/>\nEsto aporta al proyecto un legado de conocimiento bien fundado, que mejora su eficacia y ampl\u00eda la mirada m\u00e1s all\u00e1 de la propia empresa. Aqu\u00ed, la elecci\u00f3n del socio para el proyecto es crucial.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">\n\t\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {\n\t\t\t\t\t\t\tbackground-color: #3a4149 !important;\n\t\t\t\t\t\t\tborder-color: #3a4149 !important;\n\t\t\t\t\t\t}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-13 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-last fusion-column-no-min-height\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-top:-5%;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;border-radius:5px 5px 5px 5px;background-color:#193948;border-radius:5px 5px 5px 5px;overflow:hidden;padding: 20px 30px 20px 30px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-24\"><h4><span style=\"color: #ffffff;\">Precisa de ajuda para vencer os desafios do Machine Learning?<\/span><\/h4>\n<\/div><div class=\"fusion-button-wrapper\"><style type=\"text\/css\">.fusion-button.button-3 {border-radius:2px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/tatic.net\/es\/contacto\/\"><span class=\"fusion-button-text\">Fale com um especialista!<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-17 fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image: url(&quot;https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/Alice_machine_learning_clara-1.jpg&quot;);background-position: center center;background-repeat: no-repeat;background-blend-mode: lighten;padding-top:100px;padding-right:0px;padding-bottom:30px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-25\"><h3><span style=\"color: #d0232e;\">Tatic Alice:<\/span> metodolog\u00eda y rendimiento para afrontar los retos del Machine Learning<\/h3>\n<\/div><div class=\"fusion-text fusion-text-26\"><h3><span style=\"color: #d0222e;\"><strong>\u00bfC\u00f3mo puede ayudar Alice?<\/strong><\/span><\/h3>\n<p><span style=\"color: #3a4149;\">Tatic Alice tiene todo para que su negocio obtenga lo mejor de los datos y respalde la toma de decisiones. \u00a1Con Alice, Analytics realmente efectivo es parte de su d\u00eda a d\u00eda y de sus resultados!<\/span><\/p>\n<\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-4 fusion-columns-total-7 fusion-content-boxes-6 content-boxes-icon-with-title content-left\" data-animationOffset=\"100%\" style=\"margin-top:0px;margin-bottom:60px;\"><style type=\"text\/css\">.fusion-content-boxes-6 .heading .content-box-heading {color:#3a4149;}\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .fusion-read-more:hover:after,\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .fusion-read-more:hover:before,\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .fusion-read-more:hover,\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,\n\t\t\t\t\t.fusion-content-boxes-6 .heading .heading-link:hover .content-box-heading {\n\t\t\t\t\t\tcolor: #3a4149;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {\n\t\t\t\t\t\tcolor: #3a4149 !important;\n\t\t\t\t\t}.fusion-content-boxes-6 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #55e381;color: #ffffff;}.fusion-content-boxes-6 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;}\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span {\n\t\t\t\t\t\tbackground-color: #3a4149 !important;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-box-hover .heading .icon > span {\n\t\t\t\t\t\tborder-color: #3a4149 !important;\n\t\t\t\t\t}<\/style><div class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-3 col-md-3 col-sm-3 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#3a4149;\">\nMetodolog\u00eda estructurada para<strong> agilizar la implementaci\u00f3n<\/strong> del Machine Learning<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-3 col-md-3 col-sm-3 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#3a4149;\">\n<strong>Plataforma preconstruida y acelerada<\/strong> con t\u00e9cnicas de aprendizaje autom\u00e1tico autom\u00e1tico<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-3 col-md-3 col-sm-3 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#3a4149;\">\n<strong>Optimizaci\u00f3n del uso de los datos<\/strong> disponibles<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-3 col-md-3 col-sm-3 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#3a4149;\">\nConstrucci\u00f3n y evoluci\u00f3n de modelos predictivos <strong>enfocados a su estrategia<\/strong><\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-3 col-md-3 col-sm-3 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#3a4149;\">\nM\u00e9todo de <strong>monetizaci\u00f3n y c\u00e1lculo de payback<\/strong> y ROI en el proceso de evaluaci\u00f3n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-6 col-lg-3 col-md-3 col-sm-3 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#3a4149;\">\n<strong>Conocimiento del mercado e implicaci\u00f3n de los expertos de Tatic<\/strong> con sus objetivos<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-7 col-lg-3 col-md-3 col-sm-3 fusion-content-box-hover content-box-column-last\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#3a4149;\">\nMucha<strong> integraci\u00f3n<\/strong>, agilidad, rendimiento y resultados superiores en Analytics<\/div><\/div><\/div><style type=\"text\/css\">\n\t\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-6 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {\n\t\t\t\t\t\t\tbackground-color: #3a4149 !important;\n\t\t\t\t\t\t\tborder-color: #3a4149 !important;\n\t\t\t\t\t\t}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-18 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: -5%;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><img width=\"200\" height=\"159\" alt=\"Alice - Inteligencia Artificial\" title=\"id_alice\" src=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/id_alice-200x159.png\" class=\"img-responsive wp-image-5329\" srcset=\"https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/id_alice-200x159.png 200w, https:\/\/tatic.net\/wp-content\/uploads\/2020\/08\/id_alice.png 300w\" sizes=\"(max-width: 1000px) 100vw, 200px\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-aligncenter\"><style type=\"text\/css\">.fusion-button.button-4 {border-radius:2px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text\">CONOZCA AGORA<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-27\"><h3>\u00bfPor qu\u00e9 <span style=\"color: #d0232e;\">Alice<\/span> \u00e9 diferente?<\/h3>\n<h4>Hay muchas ventajas sobre una soluci\u00f3n com\u00fan de inteligencia artificial.<\/h4>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-14 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-28\"><h4>Alice va mucho m\u00e1s all\u00e1 de los resultados obvios.<\/h4>\n<p>No tiene sentido aplicar un modelo predictivo para llegar a escenarios que ya conoce. Asimismo, no basta con generar una previsi\u00f3n basada \u00fanicamente en lo que ya conoce.<br \/>\nEs necesario ir m\u00e1s all\u00e1 de las variables en bruto y lecturas lineales en el trabajo del aprendizaje autom\u00e1tico: crear modelos din\u00e1micos, que agreguen diferentes variables y evolucionen con la realidad de su negocio y las situaciones a las que se enfrenta.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-15 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-29\"><h4>Resultados de modelos predictivos que se convierten en acciones concretas<\/h4>\n<p>No basta con generar una previsi\u00f3n. Debe estar conectado con los objetivos comerciales y con lo que la empresa necesita y es capaz de hacer.<br \/>\nCon Alice, los resultados de los modelos predictivos no solo indican un escenario en una situaci\u00f3n empresarial. Tambi\u00e9n identifican causas, factores de impacto y su peso en el tema, y \u200b\u200bson capaces de se\u00f1alar cursos de acci\u00f3n y sus niveles esperados de efectividad. Un proceso realmente completo y aplicable.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-30\"><h4>Visi\u00f3n predictiva y prescriptiva incluso en escenarios at\u00edpicos<\/h4>\n<p>Alice tiene la fluidez y los recursos que requieren los escenarios cambiantes, para que su empresa pueda aprovechar al m\u00e1ximo los datos incluso en contextos <strong>diferentes e inesperados.<\/strong><br \/>\nLos an\u00e1lisis son din\u00e1micos e incorporan, adem\u00e1s de nuevos datos, nuevas variables de forma continua, considerando y ponderando los diferentes impactos a lo largo del tiempo &#8211; incluso ante datos de comportamiento profundamente afectados, como en el caso de la pandemia COVID-19. Esto permite que cada resultado de los modelos predictivos sea ampliamente confiable para su aplicaci\u00f3n en la toma de decisiones.<\/p>\n<ul>\n<li>Cientos de <strong>hip\u00f3tesis o situaciones empresariales<\/strong> ya probadas en otras implementaciones en diferentes sectores<\/li>\n<li>Metodolog\u00eda que incluye <strong>un conjunto de datos enriquecido<\/strong>, que combina variables sin procesar, variables comerciales y variables generadas cuando se prueban hip\u00f3tesis<\/li>\n<li>Los procesos de aprendizaje autom\u00e1tico logran la <strong>predicci\u00f3n en situaciones comerciales reales<\/strong>: el estratega puede definir acciones altamente alineadas con la situaci\u00f3n identificada para el modelo<\/li>\n<li>Alice genera <strong>An\u00e1lisis Prescriptivos: m\u00e1s que predicciones<\/strong>, informaci\u00f3n precisa sobre por qu\u00e9 suceden las cosas, qu\u00e9 situaciones de negocios est\u00e1n causando el problema, qu\u00e9 acciones se deben tomar, adem\u00e1s de predecir su costo y calcular su posible efectividad.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-19 fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #f4f4f4;background-image: url(&quot;https:\/\/tatic.net\/wp-content\/uploads\/2019\/10\/footer-bg.jpg&quot;);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#f7f7f7;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:7%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first fusion-no-small-visibility\" style=\"width:13.3333%; margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion_builder_column_2_3 2_3 fusion-two-third fusion-animated\" style=\"width:65.3333%; margin-right: 4%;margin-top:30px;margin-bottom:60px;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationOffset=\"100%\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-31\"><h4 style=\"text-align: center; font-size: 50px; line-height: 1; margin: 10px 0 20px 0; color: #fff;\">PARA <span style=\"color: #65d672;\">IMPLEMENTAR<\/span> APRENDIZAJE M\u00c1QUINA EN SU NEGOCIO, HAGA LA ELECCI\u00d3N CORRECTA.<\/h4>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-16 fusion_builder_column_inner_1_6 1_6 fusion-one-sixth fusion-column-first\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-17 fusion_builder_column_inner_2_3 2_3 fusion-two-third\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% + 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-32\"><p style=\"text-align: center; font-size: 18px; font-weight: 400; margin-bottom: 0; color: #fff;\">Tatic Alice tem todos os recursos para superar os desafios. Tecnologia, metodologia e uma equipe de especialistas realmente envolvidos com a sua empresa: tudo para fazer com que a an\u00e1lise de dados realmente eficaz seja parte do seu dia a dia e dos seus resultados!<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-18 fusion_builder_column_inner_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-aligncenter\"><style type=\"text\/css\">.fusion-button.button-5 {border-radius:2px;}<\/style><a class=\"fusion-button button-flat button-xlarge button-default button-5 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/tatic.net\/es\/contacto\/\"><span class=\"fusion-button-text\">HABLA CON TATIC<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last fusion-no-small-visibility\" style=\"width:13.3333%;margin-top:15px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - 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